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When I first decided to build a website for NEXO Timepieces, I thought I had a reasonably clear idea of what I wanted. I needed somewhere to display watches, explain what I was doing, and perhaps allow someone to purchas...

At the end of the previous chapter, I mentioned something that sounds almost embarrassingly simple: getting paid.

There is a peculiar moment when a hobby becomes a business, except I am not sure such instant in time (no pun intended) can be accurately pinpointed.

There is a particularly dangerous phrase in the watch business:

There is a peculiar problem waiting for anyone who decides to move from collecting watches to selling them.

In the first article of this series, I reflected on why the business exists. It was never really about buying and selling watches. It was about building something founded on trust, reputation, relationships, and long-ter...

Because the Business Was Never Really About Watches

I have spent the last few articles writing about the darker side of collecting watches online: scams, fake identities, disappearing money, and the emotional toll that follows. After experiences like those, one naturally ...

If there is one thing this series has taught me, it is that buying watches online is never just about watches. It is about people, expectations, and the endless variety of situations that arise whenever money, desire, an...

A reflection on customer service, expectations, and trust.

When experienced collectors discuss fraud in the watch market, the conversation often centers on individual sellers. Was the seller legitimate? Did he have references? Had he completed previous transactions? Was the pric...

The end rarely arrives dramatically.

The moment eventually arrives in every private watch transaction.

Larry wasn't looking for a bargain. At least not the kind that should have made him suspicious.

I’ve learned the hard way that finding great deals online is not a talent anyone is born with. It is a skill developed through experience, research, and, unfortunately, the occasional expensive mistake. Like many collect...

I own two Submariners, and I like them very much. They are iconic watches for good reason, and there is no denying the role they have played in shaping both Rolex's reputation and the modern sports watch market. Recently...

I have had a lot of fun over the past few days reading comments and posts about the new Formex Aria. While I stand by my initial assessment, I have come across a few valid points that are worth discussing. By far, the mo...

After a long day of work, I am tired as heck, but there was no way I was going to miss the launch event for a new collection by Formex, one of my favorite brands.

I will not say much at this point, but something awesome may be at the horizon. Those who regularly read my blog may be able to guess. For all others, patience...

Today was the most exciting day yet, entirely dedicated to watch hunting in Venice.